• C$150

• 54 designs

• 14 designers

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Logo Design Brief

**Admin Note: This project is on hold because the project owner is on leave**

1. Our company needs a new logo design and signature.

A word about our company culture:
Laeticia Moreno is an online luxury fashion retailer.
The company based in Montreal, Canada and we sell/ship internationally.
We like to be seen as a brand that offers style, quality and comfort.
The brand is high-end so expensive.

2. The current logo is made up of a logo and a signature (see files attached).
The concept is very busy and has too many colours (pink, orange, purple, grey, yellow etc.)
The new logo should be lighter and inspire: solidity, luxury, trust.
The new logo should look : Modern, Elegant and Sophisticated

3. Our clientele is composed of:
a) women who are interested in fashion and wearing nice clothes.
b) are aged between 35 and 65 years old.
c) are financially at ease
d) like to be dressed with comfortable, well designed and quality clothes.
e) is looking for taste and inspiring brands.
When a client is looking at our logo/signature she should have no doubt about the quality of our brand. The signature says it!

4. Technically:
The logo should easily print on solid colour background as well as on transparent background. On knitted or high tech fabrics (ex: for garments or sports bag).
If any colour should be retained from the previous logo it is : shocking pink (almost purple).
It does not (or could be) predominant. Black could also play a role in the colour scheme.
The font style should be modern and direct (as opposed to what we have now). . (think of Calvin klein, Dior, Chanel, etc). The signature letters should be airy/spaced -breathe.

Attached:
a. business card (recto verso)
b. 2 tone logo
c. product image with signature next to it
d. landing page of the website
e. past signatures exercises.

Please let me know if you need any more information to help you in our design work. I will do my best to provide it to you as fast as I can.
Thanks!

Target Market(s)

Women, 35 to 65 years old, financially at ease. Like to wear good quality designer clothes.

Industry/Entity Type

Fashion

Logo Text

LM (short), Laeticia Moreno (signature)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo and designer signature.

Nice to have

• The logo should be 'magnetic'. The logo should inspire and draw people to the Brand.
• The current font is Coral Pro Black (and has to go).
• I have indicated a color to be included (shocking pink) in the design it is not mandatory but is simply one of my favorite colour if a colour or an accent is needed.
• Font: File no 5 (atttached) has on 'piste 2 ' the (second page) has straight fonts that I prefer to the more curvy one.

Should not have

• Should not have a too complex graphic design. Should be kept at a minimum.

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Files

Download all files - 5.6 MB