• US$150

• 130 designs

• 58 designers

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Logo Design Brief

Design a logo for a new ambulance that will provide Critical Care Transport.

About the parent company:

This is a family owned and operated company under their 3rd generation of leadership. This year, they’re celebrating their 45th anniversary. They’re committed to delivering the safest, highest quality ambulance available on the market.

About the product:

The Guardian is a new ambulance model still in development. It is a Critical Care Transport unit. It will primarily be used by hospitals to transport neo-natals and or critical trauma patients to another hospital that can take care of them. This means it will be taking care of the tiniest and most vulnerable patients that require significant medical care and equipment in an ambulance.

Logo Brainstorming/Ideas:
The client would like it to be “colorful” and “way cool.” It’d be neat to reference The Guardian, DC Comic character without overtly copying elements like the same shape as the shield, etc. The bright blue and gold from the comic are sharp. The black is also very nice. Maybe add in some red with those?

Alternatively, Marvel Comics has a Red Guardian and the imagery included w/ him is a star – maybe that’s a possible graphical element to include?

This is for an ambulance company... so ultimately, think bold, medical, manufacturing. Attached are some samples of existing logos from the brand to help.

Target Market(s)

Logo for a new ambulance that will provide Critical Care Transport

Industry/Entity Type

It Company

Logo Text

The Guardian

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please read project description in full detail.
• There should be a graphical element that makes sense to the product - think 1st response, critical care, a shield, etc.
• It should also include the full name of the model - The Guardian.

Nice to have

• Shading so it looks modern.
• A style that is updated, but still blends with their existing brands. See their corporate logo and the existing model logo (Express Plus) for style.

Should not have

• A blatant rip off of a feature from one of the comic characters mentioned
• An image of an ambulance itself
• Anything other than the words "The Guardian"
• A SUPERHERO IMAGE INCLUDED - The focus is the "The Guardian" - please

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Files

Download all files - 0.5 MB