Market place for used airplanes/helicopters/parts

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This customer received 75 web designs from 16 designers. They chose this web design from Mayank Patel as the winning design.
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Web Design Brief
http://www.pilotmagazinet.se needs a facelift.
# What is it
Classifieds for used airplanes/helicopters/parts/spare parts/aviation literature, for people in Scandinavia. The number of classifieds is ~120-200. They are mainly in Swedish, English, Norwegian.
It's not a glamorous or luxurious business, but more for people with a genuine interest in flying, technical things.
Similar to sites like this, but they have much more classifieds than my site
http://www.controller.com/list/list.aspx?ETID=1&setype=1&catid=6
http://www.anderssonaircraft.com/planes.asp?meny=1&typ=single
https://www.barnstormers.com/cat.php?mode=listing&main=
# What I want
Design only - no code. I want a modern, maybe a bit bootstrap like, clean, simple, not flashy, web design. I want the design to be in English.
# Audience of the website
Aviation interested men, 45-65 years old, in the nordic countries (around Sweden).
# Logotype that could be used (but not necessarily)
http://www.pilotmagazinet.se/flygplan_till_salu_large.jpg
http://www.pilotmagazinet.se/flygplan_till_salu.eps
Updates
Project Deadline Extended
Reason: I decided to extend the deadline with 1 day. The reason is that I (unfortunately) managed to put the contest in the wrong category for 1 day + I want to give you all feedback (been too busy the whole day, sorry).
Added Tuesday, November 05, 2013
Hi all!
Added Friday, November 15, 2013
Target Market(s)
45-65 old Scandinavian men
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - A list with classifieds on the first page, so the visitor easily can see new classifieds.
- A classifieds should be able to have more than one photo
- A simple navigation for showing classifieds from categories like airplanes, helicopters/gyrocopters, parts, literature, misc (maybe other categories) .... but still, it's just 100-200 ads so it's not needed that much filtration.
- A placeholder/way of showing aviation news/clips. In the old design I had, it was a column to the right. It's enough to show maybe 2-5 placeholders.
- A placeholder for AdSense ads somewhere on the site.
Should not have
- - Carousels
- Too much clutter