• US$220

• 344 designs

• 122 designers

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Logo Design Brief

Seeking a logo for a new advertising technology company founded by a leading technologist in space. Our product makes the tracking ID used for mobile apps accessible for the first time ever on the mobile web. Our firm name is X-ID. The X in our name refers to this "cross-screen" enabling capability (i.e. knowing with 100.0% certainty the user you are reaching on the mobile web is the same person seen in a mobile app), and the ID refers to user identity / an identifier.

Target Market(s)

Stakeholders who will react to our logo include the major advertising agency holding companies (Publicis, Omnicom, WPP, etc.), mobile website publishers (Twitter, Yahoo!, etc.), and the technology vendors that serve these constituencies (supply side platforms like Rubicon, Google and MoPub and demand side platforms like The Trade Desk, Google, and Oath).

Industry/Entity Type

Advertising

Logo Text

X-ID

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• X-ID

Nice to have

• Mapping knowledge about a person from the app world to the web / browser world
• Accuracy / Precision / Certainty - the notion you are reaching the intended person with 100.00% confidence
• Quality - the notion you will reach people on high-quality publishers
• Reach - the notion we can reach hundreds of millions of people

Should not have

• Do not include images of non-mobile devices (TVs, desktop computers). Initially our service will only resolve people on mobile devices.

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Files

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