Creation of new Logos for Rig Watcher (Product) and ATS (Company)

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This customer received 214 logo designs from 61 designers. They chose this logo design from Satsuma as the winning design.
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Logo Design Brief
We are a company with a primary product that we would like to feature. We need two logos developed, one for the company and one for the product that are complimentary. The company name is Ashford Technical Software and goes by the initials ATS. The name of the company does not have meaning other than historical reference. The primary product that we need to feature and have a logo for is called Rig Watcher. Rig Watcher is a health and maintenance alerting and monitoring system for oil and gas rig safety equipment. Specifically around the BOP (Blow Out Preventer) and related equipment on the rigs. Current installations have been on offshore rigs, but future products could be installed on land rigs. Thus the design should not be limiting. The tag line for the product is "BOP Monitoring for all Rigs, all BOPs and all Control Systems".
We are currently reworking the website and I have uploaded the current ATS logo for reference.
Target Market(s)
Regulatory and Compliance individuals or asset management and maintenance groups
Industry/Entity Type
It Company
Contact Information for Business Card
Company Name on front with Person details. Product information on back.
Logo Text
ATS and Rig Watcher respectively
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Updated modern look. We are upgrading from 1990's designs. Conservative and easy to understand. Clear focus on product and memorable.
Nice to have
- Incorporation of the oil rig is possible - not required
Should not have
- Cartoonish look and feel
Files
Payments
Total
US$150
Project Deadline
19 Jul 2017 18:31:08 UTCProject Upgrades
Bundled project(s)
- offering US$39 business card design to winner