• C$390

• 68 designs

• 18 designers

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Packaging Design Brief

I'm starting a tea brand from the ground up. The working name as of now is Cup of Té. I intend for it to be a luxury loose leaf tea brand.

I want the aesthetic of it to be luxurious in nature. The color schemes that I am liking right now include black, gold, silver, rose gold and anything along that luxury feel line. One of the things I love most is UNIQUE packaging of the tea itself. I'll attach inspiration below.

I want the consumer every single time they use this product to feel like it is an experience. The person I choose will also be the person I consider for all further needs on a design basis moving forward if they would like to continue to work with me.

This is a really great opportunity to work with a luxury line that also does social good as some proceeds from each purchase will go to a mental health awareness cause.

The key is for the packaging to represent luxury, give off a unique feel that gets the consumer excited to see it and show it off to their peers on social media

Target Market(s)

The Modern Millenial, 21-40 (bullseye 28). He or she is a young professional that has a disposable income in which they do like to indulge with. They balance their demanding work schedules well and they have a work hard/play hard mindset. This professional is more likely to order their daily coffee from Starbucks as opposed to Tim Hortons and their social media profiles are a big indicator as to their hobbies and lifestyles outside of their work environment. They enjoy shopping at stores like Zara, Supreme, TopShop/TopMan and for special occasions are willing to splurge at stores like Tiffany's, Club Monaco and… They live a pretty active lifestyle and are highly influenced by social media trending products

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Luxurious, must have exclusive look

Nice to have

• unique packaging
• viral inspired design

Should not have

• brown color, childish feel, bubble letters

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Files

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