An International aerobics and fitness program for children and teenagers requires a Logo Design

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Logo Design Brief

We require a logo design for a new active sports program based in Discovery Bay, Hong Kong. Developed by former World Sport Aerobics Champion, Kylie Thomas, the new aerobics / fitness program will be aimed at children and teenagers. Catering for beginners, intermediate and elite athletes.

It will be aimed at active children and teenagers who love to perform through movement and dance, with the ability to train and perform for fun and / or in competitions, with the chance to reperesent their country on an international level.

We would like to see designs that use bright colours in the logo design with bold letters for 'AERO' and lowercase writing for 'kids' (something fun for kids and on a different angle to AERO) Maybe one strong colour for 'AERO' ( ie blue ) and a different fun colour for 'kids' (ie yellow or magenta) but open to options, highlighting that it will be a fun program.

We would like one, two or three icons within the logo. One icon may be enough to capture what we are communicating, but two or three may work better communicating the age groups we are promoting the program to - young children, older children and teenagers. Whether it be a difference in sizes or a difference in the actions they are performing. Simple icons, nothing too complicated, but something communicating aerobics, dance and movement (ie a Star jump, split leap or leg kick).

We would prefer the icons be cartoon images as per our files attached, not 'real' children.

Target Market(s)

Target market to parents of children and teenagers, something simple and eye catching that children relate to.

Industry/Entity Type

Fitness

Logo Text

AEROkids


Logo styles of interest
Character Logo

Logo with illustration or character


Colors

Colors selected by the customer to be used in the logo design:

0792cd
0455a3
e34197
ec2027
00a98f
fbee3f
f04a50
32a6d7

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Should not have
  • no sports equipment in logo images

Files
Download all files - 0.0 MB
JPEG
images-2 Wednesday, 30 October 2013 05:22:39
Wednesday, October 30, 2013
JPEG
images Wednesday, 30 October 2013 05:22:45
Wednesday, October 30, 2013
Payments
1st place
US$200
Total
US$200

Project Deadline
09 Nov 2013 05:30:07 UTC
Language

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