Refresh
Waterfront Restaurant and Bar
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Logo Design Brief
We need a logo design for a new waterfront restaurant located in central Texas called River Shack. This will be a very casual open air restaurant on Lake LBJ. We want to incorporate Fat Rabbit into the name or theme of restaurant. We want the Fat Rabbit to be a mascot of sorts and we are thinking he will be a bit of a smart aleck with funny one liners, etc. Let's have some fun with this. We see the Fat Rabbit being a bit grumpy and a smart a** . I have attached pics of what the exterior design will look like. The restaurant / boat dealership sits on a beautiful 4 acres on the water. We plan on planting palm trees by the shore, bright colored tables/chairs, etc but the restaurant will look more like an aged shack. The restaurant is on the same piece of property with Boat Town. Boat Town has been serving central Texans since 1961 and sells very high end brands (MasterCraft, Cobalt and Chris Craft). Both businesses are owned by same people and will have promotions together, etc. Boat Town's logo is below.
Updates
Changes in requirements.
Target Market(s)
Affluent lake crowd in Central Texas. Ages 30-65
Industry/Entity Type
Burger Restaurant
Logo Text
Fat Rabbit's Rivershack; Lake LBJ Rivershack, Rivershack- Home of the Fat Rabbit
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be FUN!! This is waterfront restaurant and bar on a resort style lake. Most people that have houses on the water are 2nd or 3rd homes. Our boat dealership Boat Town sells premium lines. The restaurant and bar is just a way to get people to come to our location and hopefully purchase a boat at some point.
Nice to have
- We want the Fat Rabbit to be funny, a bit dismissive
- Please take a look at the picture of the restaurant that I provided. This restaurant will be made of old tin, have a state of the art kitchen in an old shack where affluent lake people can just have fun. The rabbit is just a fun, cocky smart aleck. This is place that you go to right off the water, very casual. We want this to be a fun environment. We want something that screams, fun, burgers, beer, boats and Texas since we are located in the hear of central TX. And of course palm trees
Should not have
- Nothing trashy. obscene. etc. Family oriented restaurant