Logo design to make charity efficient

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This customer received 211 logo designs from 74 designers. They chose this logo design from Hzk as the winning design.
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Logo Design Brief
Cherryfish is a web technology designed to make charity efficient (char-effic = Cherryfish...get it?!). We bring individuals, organizations and charities with a shared passion into a common digital space to impact on social problems. Our work is currently in development, so your logo can greatly influence the design language we use throughout out product.
Thanks so much for your effort!
Target Market(s)
Cherryfish must have a mass market appeal - appreciated by children and grandparents alike
Industry/Entity Type
Charity
Logo Text
Cherryfish
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The primary color in the logo must be red. The shade of red is up to you, and we will pay special attention your choice. Not everything needs to be red, but there must be a component that is red.
Nice to have
- Clean, simple designs are appreciated but we don't want a design so flat it looks too modern.
- We're looking for something that is fresh and meaningful. We're building a place for people to explore and engage with things they are truly passionate about, we want the logo to embody that