E-brochure to promote our franchise opportunity to potential finance professionals
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This customer received 7 flyer designs from 4 designers. They chose this flyer design from COO COO design as the winning design.
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Flyer Design Brief
We need my words putting into a brochure, setting out, adding photographs and images ready for publication as a .pdf
The brochure needs to be readable as a pdf, I have no plans to publish on paper so should be well structured for a screen or tablet - easy navigation and a positive and striking visual feel
Target Market(s)
Potential business owners in business finance arranging - existing business bankers leaving their post, mortgage brokers expanding their business or existing commercial finance brokers looking for a means to expand their reach and have the help and support of a franchisor organisation
Industry/Entity Type
Finance
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The project must have a professional but still accessible feel, we are not aiming to be a "corporate" like a merchant bank, our clients are ordinary small business owners, like you, so we need to speak their language. Our business is about the people we help, the dreams that come true because we help them and the wealth we create for them.
Nice to have
- Great artwork, interesting photographs, a compelling front cover page, pages which are easily readable, not too text heavy but getting the point across
Should not have
- Should not be boring - over corporate or too frivolous