Touchstone Economics - economic consulting.
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This customer received 5 logo designs from 4 designers. They chose this logo design from Gita. as the winning design.
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Logo Design Brief
I need a logo for Touchstone Economics. I am an academic (teaching at college/university level) but I also act as an expert witness. I conduct economic analysis and testify in deposition and trial. I use my teaching skills in my testifying work. I would like the logo to suggest stability and integrity. I provide great value to clients because I have very little overhead.
Target Market(s)
lawyers (litigators) with cases that involve economic/quantitative analysis. Cases such as antitrust, intellectual property and damages.
Industry/Entity Type
Consulting
Logo Text
Touchstone Economics (optional)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear and consistent.
- Please see the website (screenshots attached) for consistency.
Nice to have
- A "stone" is OK but nothing too obvious.
Should not have
- Most of my competitors have the standard "scales of justice" and/or a Washington DC monuments motif. Let's not do that.