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THRIFT Logisitics logo redesign contest
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This customer received 73 logo designs from 21 designers. They chose this logo design from andig as the winning design.
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US$250
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73 designs
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21 designers
Logo Design Brief
Thrift Logistics (www.thriftlogistics.com) is a boutique logistics service created by a small business owner for small business owners.
We are currently working on a corporate re-brand and would like to upgrade the logo to match our image of being boutique, small but powerful, nimble with specialist skills and able to offer added value consulting services that can help smaller companies get into new markets.
Brand Values:
1.Boutique
2.Specialised
3.Highly qualified
4.Professional
5.Expert
6.Capable
7.Superior service
8.Trustworthy
9.Extra mile service as standard
Updates
Thanks to all of the designers who have posted designs. there are many good one here.
Client has now decided he would like an adapted version of his existing logo with a gold logo instead of a blue one. i have attached a smaple for your reference.
Please feel free to post adaptations of this logo. high value items the gold colour in an easy to see format that will photocopy well (attached logo has shading which wil not photocopy/fax well)
Thanks!
Steve Bruce
Dear All,
I have just uploaded an ad that we have produced that will run in national press in Hong Kong tomorrow Fri 26th Feb. please take a look at this and use it as a guide. The client is quite open to something a bit off the wall as most logistics companies branding is pretty boring. In order to create cut-through we need to present ourselves as small but nimble and a bit edgy.
Hope this helps!
Thanks!
Steve
latest update!
Client now wants to adapt his existing logo with different font.
i want to produce 2 designs:
1. Thrift Globe with existing font changed (please see attached files
2. Thrift Globe with existing font changed and 'Thrift Logistics & Boutique | Logistics | Services' in new font added the the side. i would like to space the 'Boutique | Logistics | Services' so that it lines up with 'Thrift Logistics' (please see attached file for details)
Thanks!
Steve
Did anyone see my last update?
I'm sorry this contest has dragged on so long - i have a very odd client who i am trying to guide to a good design.
He has now asked to just adapt his existing logo, so this is a very easy job for whoever can just jump on it and get it done quickly.
Any takers?
Steve
Target Market(s)
Thrift Logistics is looking for the following customers:
1.Those who demand cheaper rates for their shipments
2.Those who demand better services, locally & globally
3.Those who demand personalised support & cooperation
4.Those who demand any type of shipment including door to
door.
Primary Target Audience:
1.Cargo Sales Managers in airlines
2.Sales managers in shipping companies
3.Sales managers in trucking companies
4.Sales managers in train companies
Secondary Target Audience:
1.Airlines
2.Carriers
3.Shipping companies
4.Readers of Payload & Cargo News Asia
Target customers:
1.Buyers importing/exporting goods to/from Asia
2.Logistics Managers in Western & Eastern Europe, Hong 3.Kong, US, Latin America, Canada, Australia & China
SME’s of <300 employees with a small/no internal 4.Logistics department
High profit margin customers including:
1. Time sensitive (flowers, fish etc)
2. Furniture
3. Toys
4. Whole machine large size
5. Goods shipped to Africa/Latin America
6. Garments
7. Goods on hangers
8. Computer parts
9. Hazardous & non-hazardous chemicals
10.Pharmaceuticals
11.Airfreight shipped out of HKIA
12.Irregular shaped items (helicopters, large machine
parts etc)
13.Wine companies in US/Canada with no Asia experience
14.Guns (Glock pistols)
Logo Text
THRIFT Logistics Boutique | Logistics | Services
Requirements
Must have
- modern Clean, simple design that conveys the brand values above and will appeal to SME's
Should not have
- old fashioned, old fonts.
