• €110

• 184 designs

• 61 designers

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Logo Design Brief

Hello designers!

We are Maxifit, a company based in Balkans working in the fitness industry. We own around 10 prestigious fitness studios and what separates us from the regular gym is that we use EMS technology in our training sessions. Because of that, we guarantee faster results.

We already have a logo, which you can see in the attachment, but we're looking for something new. Now, we want a logo that will be interpreted like this: Strong, Modern, Powerful, Innovative, Expensive and Prestigious, Serious, Secure and will be fitness related. We're generally satisfied with current colors we are using, so you can use this or similar blue #031A45 and this or similar red #ED1C24. If you feel like something else would be better, we encourage you to experiment!

If you have ANY questions, please ask because we're doing this kind of competition for the first time and we're not sure if we provided you with all the necessary info.


Good luck and have fun - may the best design win!

Target Market(s)

Our primary target audience are business people who don't have time to spend hours in the gym or some other regular training. We offer them a fast way of reaching their fitness goals: 20 minutes of training, twice a week, they don't have to bring any equipment because we provide everything, they work individually with a certified EMS trainer and enjoy a private and pleasant atmosphere in the studio. So, considering all this, you can assume that this training is more expensive than the regular ones.

Industry/Entity Type

Fitness

Logo Text

Maxifit or MXF

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• When you start investigating EMS technology, you will find that it represents Electrical Muscle Stimulation. Please don't use any bolts or any signs of electricity because it generally scares people off and we don't want that, right? :)
• Also, we have to add that this kind of training is without weights, so please don't use illustrations of weights and bars.

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Files

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