• US$150

• 180 designs

• 52 designers

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Logo Design Brief

An appropriate logo for a medical device company with one product, a temporary tattoo that is used before an operation. The surgeon puts the tattoo on the patient and signs it. Then the patient, nurse, and anesthesiologist sign it so everyone agrees this is "the spot" where we are going to operate.

The site will be http://surgisign.com and, depending on when you check, it may have a homepage similar to the image I uploaded. If it looks different, it is before we did any real design.

I included a file called "First attempt at page 2" to show you we first considered using the obnoxious yellow and blue colors of the tattoo for the website. We changed our mind because those colors just made the site look cheap and poorly designed.

We would want a logo works against white backgrounds as well as the site we are designing. We would want the background to be transparent and, if you're selected, perhaps you'll give us suggested guidelines about how to treat the logo when we send it out to publications (not stretched, etc.).

Target Market(s)

hospital surgeons, hospital C-suite

Industry/Entity Type

Hospital

Logo Text

Surgi-Sign

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the name with hyphen: Surgi-Sign

Should not have

• Here are the colors to avoid and why:
• Black = death/dead,
• Green = infection/badness,
• Red = blood, bleeding,
• Brown = "messy..."
• As you can see, we include blue in our new homepage design but my client, an anesthesiologist, told me to avoid "some shades of very light blue that might say cyanosis (not enough oxygen). But he did approve the website use of blue.

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Files

Download all files - 3.0 MB