• US$200

• 74 designs

• 43 designers

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Logo Design Brief

We need a logo design for the launch of a new electronic cigarette brand called "White Lites". Electronic cigarettes are a new trend which has far less tar and chemicals then regular cigarettes.

We've chose the name White Lites as the white symbolizes that the smoke (called vapour) is cleaner. The lites to be part of the same as they are lighter (that heavy cigarettes). Also to note, the e-cigarettes will have a white LED light on the end when puffing.

Along with our logo we'd like a unique symbol for our company. The orientation and position is up to the designer.

Target Market(s)

Males and Females aged 20-60

Industry/Entity Type

Electronic

Logo Text

White Lites

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The words "White Lites"

Nice to have

• Simpler is better as we want to have it printed on the packs.
  White text with black background.
  LED on end will be white going with the theme White Lites

Should not have

• Don't want anything cartoony, not meant to be marketed to children