Logo for tour & travel company in Madagascar

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This customer received 28 logo designs from 12 designers. They chose this logo design from olvanita as the winning design.

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Logo Design Brief

Our company is based in the south east of Madagascar. We specialize in adventure, wildlife, trekking and surfing tours. We also do more run-of-the-mill tours and holiday packages. But for most people, Madagascar is definitely about adventure and wildlife. Our clientele are mainly from 25 - 45 years old. Climate is quite extreme, sign-writing needs to be redone regularly to look fresh, but paints are only available in very basic colors. Our company name, Dadamanga, means favorite (or sacred) father or uncle. Dada meaning father or uncle, and manga meaning blue, the color blue, which is the sacred color, so anything that is "manga" is special. It would seem most obvious to make our logo a shade of blue, in fact, it would be kinda weird if it was not blue. Being in Africa, we could use an African "feeling" font. I have uploaded a couple of images of the old shopfront (which will be repainted) to give you an idea of the present style.

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Updates

Project Deadline Extended
Reason: I have decided to guarantee the competition and therefore I think I should extend the deadline because really the game has changed.
Added Sunday, January 29, 2012

Thanks to everyone, I have chosen a design.


It was very close and if this competition had closed a couple of days ago the outcome would have been different as there was another design that I had more or less chosen, but the winner just captivated us with a design that arrived at the last moment.

Again, many thanks to everyone.  I hope we can work with you again.

Brett

Added Sunday, February 12, 2012

Target Market(s)

Middle-class European and South African tourists from 25 - 45 years old. Surfers, adventurers, birdwatchers, nature lovers.

Industry/Entity Type

Travel

Logo Text

Dadamanga SaRL


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The color blue (I am not sure about the type of blue really so I am open to suggestions). The letters SaRL must be smaller than the word Dadamanga. SaRL is the French equivalent of Ltd (Limited Liability Company) so it is compulsory to show it, but it has no meaning to the client and should be small in size.


Should not have
  • Should not have cartoons of people or animals, must not have a lemur or a chameleon in it. If it had an animal it could have a fosa (Cryptoprocta ferox). Nothing corny. Stylized Malagasy people or animals would be ok as in the designs uploaded.

Files
Download all files - 11.9 MB
JPG
P1070899 Saturday, 28 January 2012 07:22:59
Saturday, January 28, 2012
JPG
P1070896 Saturday, 28 January 2012 07:23:00
Saturday, January 28, 2012
Payments
1st place
A$200
Total
A$200

Project Deadline
12 Feb 2012 07:15:29 UTC
Language

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