• A$150

• 129 designs

• 32 designers

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Logo Design Brief

We need a logo design for a new company based in Sydney, Australia. Our company name is Long Mile Financial Services Pty Ltd, trading as Long Mile Finance. We connect residential and small businesses clients having borrowing needs with suitable lenders, for a fee or commission. Our target customer is 25-50 yr old, working full time, families and small business operators.

We are looking for a contemporary design which communicates reliability and trust. I have attached the colour palate we are considering for our website. And logos of few companies we like. Portability of the logo which could be a symbol, shape or a sign is important to us as it will be used on our smart device app.

AirBnB is another one we like, unfortunately I can't arrange a photo, please google it. Your design crowd logo is to our liking too, although I do prefer colour.
In MFAA logo sample, we like the 3 waves that come down making a shape M.

Target Market(s)

Our target customer is 25-50 yr old, all gender inclusive, working full time, families, residential households and small businesses.

Industry/Entity Type

Finance

Logo Text

A symbol, shape or a sign followed by trading name LONG MILE FINANCE

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Symbol, shape or a sign as our Logo

Nice to have

• Colours to match our website colour palate. Attached 'Elever' logo as inspiration. Some sort of chequer effect like in 'Natural Solar' logo would be nice.

Should not have

• Abbreviation of our name

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Files

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