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REKHI'S
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This customer received 89 logo designs from 24 designers. They chose this logo design from 100YAN as the winning design.
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US$400
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89 designs
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24 designers
Logo Design Brief
We operate a medium sized retail store in a suburb of New Delhi, India. The store is within a mall and sells woman's products. Our plan to add more stores within this year within key cities of India.
We have three lines of business currently which we carry in the store - Cosmetics, Lingerie and Herbal Skincare/ Haircare products. There may be additional lines of business in the future although all products will be targetted at woman. We carry premium International and Indian brands such as Revlon, L'Oreal, Maybelline, Triumph amongst several others.
The store is bright and offers an uncluttered environment. Fresh tall Lilies at the enterance suggest a different kind of retail environment.
Sales are thru walk in customers who are visiting the mall for supermarket purchases (next door). In the near future, we would like to increase walk ins by print ads, flyers inserted in newspapers etc.
Our desire is to have a distinct and impactful identity for the store so there is long term brand recognition. The products we carry are avaialble in other stores nearby as well. Hence, the few opportunities we have to distinguish ourselves are by way of store ambience, freindly service, avaialbility of the entire range of products as well as a strong appealing brand.
The logo you design will be carried across all materials including store signage, business cards, flyers, posters, display cards, price tags & labels etc.
The logo should be contemporary and international. And should be flexible enough to be featured on a range of marketing materials. If it has an element of Indian culture, it would be great although not necesaary. It is key that we convey high impact in a subtle feminine style. The logo should build a perception of a retail store of class and style even before a customer steps in.
Target audience are woman in age group 20 - 50 yrs, educated, urban, affluent, sociable/ outgoing. They're usually married with kids and live active lives.
The logo should contain the following text in two lines. The first line is the store brand whilst the second line states the lines of business,
REKHI'S
Cosmetics Lingerie Herbals
Updates
Project Deadline Extended
Reason: We are extending the deadline to allow for some of the designers who have expressed an interest to submit/ refine their designs. Rest assured we are close to selecting one of the designs and this is a genuine project. Thanx again and we are very happy to be leveraging Design Crowd.
Added Thursday, February 16, 2012
Industry/Entity Type
Marketing
Logo Text
REKHI'S Cosmetics Lingerie Herbals
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
