• US$150

• 229 designs

• 67 designers

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Logo Design Brief

I need a logo design for my brand HumanHero, a movement and human empowerment inspired brand. I am also working on a book titled HumanHero: A training manual for developing strength from within, as well as a webinar for a HumanHero bootcamp. I need a strong logo to represent all of these, with superhero-esque qualities but not so blantant as a giant S like Superman. The final design should communicate strength through connection of the the two H's, Human and Hero, as if one is lifting the other up. Also, a huge part of HumanHero is the idea that what makes a person unique, is their superpower. Hence the reason I included the thumbprint reference as a way to highlight the uniqueness of an individual. I like the references with the lower case h, but I believe it should be designed with two upper case H's.

Sources of inspiration-Joseph Campbell-The Heroes Journey, Samurai Jack, Avatar the Last Airbender, Samurai Champloo, Cowboy Bebop, Tibetan mandalas, yoga, meditation, The Force, fractals, scared geometry, bio-symmetry, superhero, ancient hero stories, energy found in all things, mental and emotional health paired with physical movement.

Inspiration from the book- Shield of Courage, Mount Must, HumanZero vs HumanHero, Boots of Responsibility, Lens of Truth, The Spark.

Target Market(s)

Young men 16-36

Industry/Entity Type

Health And Wellness

Logo Text

HumanHero

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Futura Medium

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A superhero feel with a modern twist that could still be found on an ancient shield uncovered in Asia or Europe.

Nice to have

• I have a reference of a thumbprint looking design. I like the idea of having the logo within the negative space of the thumbprint design. I also like the idea of the design being framed within a circle. HumanZero is the villain of the story, so if the design could be flipped -- one way for HumanHero, another way for HumanZero, that would be a big plus.

Should not have

• I don't want it to remind anyone of a swastika.

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Files

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