Create a symbolic logo for a human empowerment lifestyle brand, HumanHero.
Want to win a job like this?
This customer received 229 logo designs from 67 designers. They chose this logo design from gambir as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
I need a logo design for my brand HumanHero, a movement and human empowerment inspired brand. I am also working on a book titled HumanHero: A training manual for developing strength from within, as well as a webinar for a HumanHero bootcamp. I need a strong logo to represent all of these, with superhero-esque qualities but not so blantant as a giant S like Superman. The final design should communicate strength through connection of the the two H's, Human and Hero, as if one is lifting the other up. Also, a huge part of HumanHero is the idea that what makes a person unique, is their superpower. Hence the reason I included the thumbprint reference as a way to highlight the uniqueness of an individual. I like the references with the lower case h, but I believe it should be designed with two upper case H's.
Sources of inspiration-Joseph Campbell-The Heroes Journey, Samurai Jack, Avatar the Last Airbender, Samurai Champloo, Cowboy Bebop, Tibetan mandalas, yoga, meditation, The Force, fractals, scared geometry, bio-symmetry, superhero, ancient hero stories, energy found in all things, mental and emotional health paired with physical movement.
Inspiration from the book- Shield of Courage, Mount Must, HumanZero vs HumanHero, Boots of Responsibility, Lens of Truth, The Spark.
Updates
Inspiration: Samurai Jack, Avatar the Last Airbender (the cartoon), math in nature, bio-symmetry, mandalas, sacred geometry, yoga, The Force, energy, all living things. A symbol that looks organic and modern enough, but could also be found on an ancient shield. (See the colorful mandala in the references) Shield of Courage Added Wednesday, September 27, 2017
Target Market(s)
Young men 16-36
Industry/Entity Type
Health And Wellness
Logo Text
HumanHero
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Futura Medium
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A superhero feel with a modern twist that could still be found on an ancient shield uncovered in Asia or Europe.
Nice to have
- I have a reference of a thumbprint looking design. I like the idea of having the logo within the negative space of the thumbprint design. I also like the idea of the design being framed within a circle. HumanZero is the villain of the story, so if the design could be flipped -- one way for HumanHero, another way for HumanZero, that would be a big plus.
Should not have
- I don't want it to remind anyone of a swastika.