• US$150

• 152 designs

• 63 designers

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Logo Design Brief

Editora Fundamento is a publishing house in Brazil. We have a new project for an online educational platform. We will initially offer content (videoclasses + printed material) to students 6 to 16 years old (from elementary to high school) to support school subjects.

We want the new logo to be be clean, modern and make a statement that bring credibility and reliance to it.

The name of the platform is KLUG and the slogan is ACADEMIA DE ESTUDO.

Our idea is to have a logo in the format of a vertical rectangle (like a page; but feel free to suggest other formats), with a red background and white lettering (this is a must). Maybe a small icon/element will add to it, but we do not want the icon to be so "strong" as to steal the attention from the word KLUG.

Target Market(s)

Students 6-16 years old

Industry/Entity Type

Education

Logo Text

KLUG -- Academia de Estudos

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Red backgroung
• White lettering
• The name must be the strongest part of the logo
• Must pass the ideia of credibility
• Must be bold

Nice to have

• Small icon

Should not have

• A big and bold icon
• A decorative font

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Files

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