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4WD media business needs a cool logo design
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This customer received 195 logo designs from 63 designers. They chose this logo design from artbone 2 as the winning design.
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A$300
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195 designs
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63 designers
Logo Design Brief
Loaded 4X4 is the brand used by Lost Track Media Pty Ltd, a business that creates editorial and video content for 4WD/4X4 and off road enthusiasts in Australia.
The brand is LOADED 4X4 - 'LOADED' and '4X4' can sit together or apart in the logo.
The tagline is - 'The cult of off road' and the logo needs to work with and without the tagline.
We want a logo that will appeal to a broad audience, that ranges from young off-roaders, through to middle-aged family men and women and reflects the straight forward, honest, hard-hitting approach that our content will take.
Above all else it needs to be 'cool' and have some 'attitude'. Not only will it need to work as a logo for our emagazine and website, it will also need to work as a clothing brand for our merchandise and this point is very important. As such it needs to be a design that is considered desirable by our audience.
Established logos that could be used for inspiration are DUES EX MACHINA and Von Dutch among other similar logos/brands that are inspired by - motor vehicles - motor bikes - surfing - graffiti - street art. SEE ATTACHED EXAMPLES.
It could be a word mark only or it could feature an image/design but we want to avoid the obvious direction this may take, so no tyre tracks, off-road tyres or similar.
Thank you.
Target Market(s)
4WD enthusiasts ranging from teenagers through to middle aged males and females
Industry/Entity Type
Automotive
Logo Text
Name - Loaded 4X4 Tagline - The cult of off road
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A 'cool' feel and a bit of attitude - use street/surf/biker/cafe racer/hot rod/graffiti movements for inspiration. Von Dutch and Dues Ex Machina are good examples of the 'feel' we are looking for.
- Strong appeal as a standalone clothing/merchandise brand
Should not have
- The 4X4 should not be too stylised, it needs to be obviously '4X4'
