• US$120

• 76 designs

• 23 designers

---

Logo Design Brief

Need a logo for a "Soup Stop" an upscale drive-through soup restaurant. Not a corporate restaurant, but an independently-owned and operated place that makes homemade soups using organic and local produce and other ingredients. The first "Soup Stop" location will be based in Minneapolis, Minnesota on a busy highway or street. We will have a small rectangle building with two windows on each side, one for cars to drive up and place orders/pay, then drive around to other side of building to pick up their soups. Artisan bread will be provided with each order. There will be a small/tiny number of café tables inside for people to dine in, but emphasis will be placed on to-go orders. Logo needs to be replicated on all disposables such as soup cups/bowls, takeout bags, signage, etc. The design should communicate: fresh, organic, clean, inviting, classic, hearty soups that are healthy, filling and convenient. Logo should NOT include use of stop signs or other types of soup label designs that are already on the market/in grocery stores, etc.

Target Market(s)

Travelers
Mom's with Kids
Millennials
Baby Boomers
Health Conscious Eaters/Organic Eaters

Logo Text

Soup Stop

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Black and White preferred

Nice to have

• Retro feel

Should not have

• No "Stop Signs"