Logo for apartment building called Home Sweet Home of Delray
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This customer received 165 logo designs from 46 designers. They chose this logo design from prothesis01 as the winning design.
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Logo Design Brief
Two color logo which will be used for property signage, legal documents i.e. Leases, checkbook, invoices, promotional material.
The building is located in the dynamic downtown area of the city which is a hotspot for tourists as well as residents. The city is tourist focused with beaches and restaurants nightclubs, activities. However, this is an older building with not much character. The sign needs to conform to the building as well as the area. Yellows and greens or other tropical colors possibly.
Target Market(s)
Sign is on a well traveled road located in a city known as a "top US City for families". It is in Florida and known for beach, restaurants, and many community events in the area in which this property located and the sign (with logo) will be erected.
Industry/Entity Type
Real Estate
Logo Text
Home Sweet Home of Delray (one version needs the number 211 to be in it -- this will be for the signage)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Home Sweet Home (main verbage)
- of Delray (below possibly similar to a tagline)
- Must conform to the older style of the building but also fit into a beach town This property is located in a "Historic" district and surrounded by adorable beachy historic cottages.
Nice to have
- Colors of the building are very muted but could change based on a great logo design as a starting point/inspiration. The sign however, must be professional, not gaudy, and eminate a feeling of warmth. (Possibly with the decorative font, incorporate the ocean or a palm tree?)
Should not have
- Cannot be gaudy or using neons or brilliant colors