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Logo Design for Longevity Markets, a new co to help solve the aging crisis in the US and abroad.
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This customer received 571 logo designs from 154 designers. They chose this logo design from Back Home as the winning design.
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US$300
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571 designs
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154 designers
Logo Design Brief
Logo design for a new company that provides management consulting services to businesses providing products and services focused on the aging demographics of the United States and world at large. These consulting services are aimed to reach decision makers, CEO, CFO, COO, CMO. Main target markets are senior housing and services providers, financial institutions, hospitality and hotel organizations and real estate developers. Much of the consulting work involves change; starting something new, growing faster or addressing existential threats.
This brand needs to evoke the feelings of a trusted partner and an experienced change manager. This team will work alongside the partner organizations, roll up our sleeves and get the job done strengthening their margin and missions.
Longevity Markets should have a strong type face, Arial Unicode, Playfair or derivatives thereof are a general direction. Two main colors are suggested, grey and green. Depending on strength of the typeface the words alone may make up the logo. Iconography is not discouraged but if used should convey upward movement, progress and gains
Updates
Project Deadline Extended
Reason: Design team
Apologies for the delay in detrrmining the final design. You’ve made it hard with all your good work and a family trip came up.
Added Thursday, November 16, 2017
Target Market(s)
Leaders of businesses that serve older people. Initial focus is on senior housing and healthcare companies.
Industry/Entity Type
Management Consulting
Logo Text
Longevity Markets
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words "Longevity Markets"
Nice to have
- I feel the words can stand alone but have also drawn some marks with the L and M as an icon, also have played with images of arrows and houses, similar to the one used on the equal housing logo.
- I lean towards green (lighter vibrant new grass/wheat colors) and greys (middle hues) but am open to any color choices.
Should not have
- Any cross or nod to age in anything but a positive light. No red colors.