• €151

• 127 designs

• 38 designers

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Logo Design Brief

We need a logo design for the new webhop project.
Full creative brief is in this Google doc file:
https://docs.google.com/document/d/1PRyPQLvkXo1LzQWvp3AcSbZTr4kWPJvdpfY70bmAz4c/edit
The impression that we’d like our logo to communicate to our customers:
authentic, high quality, national pride/sentimentality , products diversity, reliability
If we had to say it in one word it would be - authentic.

Target Market(s)

The target audience are people globally who are interested in arts and crafts and particularly Croatian immigrants and their descendants who live all over the world.

Industry/Entity Type

Google

Logo Text

Crobuy

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design do’s:
• present a professional business image
• incorporate at least one visual symbol representing Croatia
• Visual symbols representing Croatia are:
• red and white checkerboard ...see some examples how it is incorporated in different logos:
• https://goo.gl/acV6tX , https://goo.gl/a8GX4P , https://goo.gl/kMHFWf
• and traditional Croatian interlace pattern https://en.wikipedia.org/wiki/Croatian_interlace

Should not have

• Design don’ts:
• dark colour theme
• cartoonish design elements
• No too obvious visual symbols like shopping bag, cart etc. It needs to be more abstract