BRAND LAVIDA VEGAN FOOD PROJECT
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This customer received 255 logo designs from 97 designers. They chose this logo design from Abaan as the winning design.
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Logo Design Brief
We are looking for a BRAND LOGO, for the vegan line LAVIDA. Our products include TOFU, SEITAN, VEGAN BURGERS, VEGAN MAYONNAISE, GLUTEN FREE GRANOLA ...
The products are both, organic and not organic and therefore we would like to have a logo that could be used for both. In that case the logo would need to have an option for including a sign BIO (in European Union that means organic) when applicable and an option without it. It would also be nice if the logo had 2 different color options that could be associated with organic (BIO) or non organic.
Target Market(s)
Women between the age of 20-50
Industry/Entity Type
Food Production
Logo Text
LAVIDA
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Brand logo needs to be created in such a way that we could apply it on different types of packaging (small carton boxes of tofu, glass jars of vegan mayonnaise...).
- So far, we have been receiveng designs, where font is too slim, too elegant!
Nice to have
- We are looking for the originality, brand should give a vibe of young, energetic, modern...
Should not have
- In the attachments there is an example of black LAVIDA label (majoneza_basic_final_) that we had created and I would like the new logo to look completely different. I am NOT looking for minimalistic look. It feels too generic and doesn't grab attention anymore as too many brands are going with this kind of style.