• US$430

• 81 designs

• 25 designers

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Graphic Design Brief

Our Company, Enchanté is a multi-store tea salon that offers french style afternoon tea and fine pastry.

We need a Corporate Identity system (set of logos) where we can incorporate on branding our store. The CI is really important, as it will be use on all printing needs from business card, menu, packaging for take out bags and cake-boxes.
What we sell is more than just fine pastry, it's a life-style. Our theme is every girl's fantasy, where our tea salon environment is a wonderland. Although our target customers are ages 20 to 35, we believe there's a little princess in every woman's heart despite of her age.

We have posted some simple pictures that we would like to closely emulate. Also please view the website "www.laduree.fr " as this style is our benchmark. Please view them thoroughly.

Please understand we will need multiple designs for our CI Logo because it will be used for our Store Front Logo, Business Cards, Menus, etc. Therefore each picture may be slightly different in color and design to accommodate the usage.

Target Market(s)

Woman ages 20 to 35, economic self-sufficient, meticulous, sophisticated

Industry/Entity Type

Business

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The design should be elegant, feminine yet playful. And since its every girl's fantasy, images of poodle, vines, cat, diamods, frog prince, feather wings, mary-go-round, pumpkin horse carriages, are some of things to be considered. The font should resemble the style in the pictures uploaded.
  
  The Logo must have the following wording:
  
  " Maison du salon de thé Parisien " (preferebly above Enchanté )
  " Enchanté "
  " Fabricant de bonbons " (preferebly below Enchanté )

Nice to have

• please check for colors, styles, themese
  
  www.laderee.fr (this is the store we want to benchmark)
  http://www.paul-joe-beaute.com/en/index.html
  www.tocca.com

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Files

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