• US$200

• 85 designs

• 30 designers

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Logo Design Brief

We need a Logo for a new company called "SplashLight". The company is based in Switzerland and does mainly sell diving supply to Swiss resellers (Diving equipment shops). SplashLight is the registered name of a diving torch, developed and produced by the owner of the company. However, the aim of the company is not just to sell it's diving torches to the distributors, the focus lies on other diving equipment. The company is also the offical reseller of Waterproof, Swedish producer of high quality diving suits. The company logo should therefore not focus on the torch, but rather implicate that the company sells dive equipement...



Update: The company might sell other things than diving equipement in the future. Therefore, the logo should be as neutral as possible, but still showing an aspect of "water"...

Target Market(s)

Swiss Resellers of diving supply (shops for diving equipment), (Scuba)Divers, most of them aged 30 to 50, sporty, adventurous, wanting high quality diving products/high-tech products. Our prices range from mid- to high prices.

Logo Text

SplashLight®

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Logo styles of interest

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Requirements

Must have

• - colour of the name "SplashLight": pantone 286
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• - the "®" must be on the right hand side of the logo
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• - printing of the logo has to be without any complications - we must be able to print the logo even at a small size, and it still hast to be easy readable.
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• - the logo should have an element which can be easy related from the viewer/reader to "diving and/or splash", for instance a wave, splashes, water or similiar. The buyer should see at a glance that "SplashLight" has something to with diving equipment, water or similiar, the logo should communicate that SplashLight sells high quality diving equipement.
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Should not have

• - the logo must not have more than two different colours (better: just one)
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• -the words "Splash" and "Light" should better be written next to each other (SplashLight), not above each other:
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• Splash
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• Light
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• Because the focuss is not on the word "light".