• A$150

• 257 designs

• 46 designers

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Logo Design Brief

We need a logo design for a global company that is looking at various ways to educate children in emotional intelligence so that they can grow up to be happy adults. There are many ways we do this, targeting children of reading age i.e. 4yrs - 10yrs. We have a toy that provides confidence, we have one on one sessions and we are looking to also get some subject input into the school curriculum. As you can see, there are many avenues we are looking to have under the umbrella of Pink Elephant Kids. The logo needs to express these things: we transform kids lives, we want to create a 'movement' / revolution', we want to help people help themselves, form real relationships with our customers, provide enduring value for children, parents, schools and carers (anyone who has access to a child), we want to exert mastery in a way that improves the lives of children around the world, building their self esteem and confidence and understanding of the world and all it's nuances, we are looking to address this major social ad global problem and incite people to take action for the children. Although the focus is helping children - we don't want a cartoon image, we want a corporate, business image that can be the parent company to other 'child' focused products. The company name is based on the phrase 'try not to think of a pink elephant' - you cant help but think of one, can you?! This is to illustrate to people that we have power over what we think. There is no relevance to the colour pink though.
I dont really want stock shots that other people have. I'd like something original and created by artists, not copied by people.
Please feel free to ask as many questions as you like about my brief in order to help you succeed.

Target Market(s)

Adults - Parents, Schools, Carers - any adults that have exposure to children. We want adults to look at this company like it has the resources to educate children in emotional intelligence.

Industry/Entity Type

It Company

Logo Text

Pink Elephant Kids

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Pink Elephant Kids in the word and also have the device (as an individual entry)
• Look like a global corporation
• Appeal to many different 'types' of clients from Mums with kids within developmental age i.e. 4yrs - 12yrs, to Businessmen who want to provide solutions to their children to companies that might want to use our services.

Nice to have

• I'd like to see many different colour options - just because the company name says 'pink' in the title, it does not have to include pink. The words 'pink elephant' is more a phrase.

Should not have

• Do not include a character with the logo. I already have an elephant character I use within one of the other products in the business, so I dont want to confuse the two characters. You can include an image of an elephant in an abstract way, but not in a 'character' way.