RE-BRAND Excel Construction LOGO
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This customer received 306 logo designs from 85 designers. They chose this logo design from Jace Design as the winning design.
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Logo Design Brief
Excel General Construction, Inc needs a redesigned logo.
Designers are requested to focus on logo design with open mind, but must have a strong feel to it.
The new logo will also need to be implemented into a rebranded brochure. (Please be sure to produce HIGH RESOLUTION EPS, PSD PDF files for the brochure). Text and images supplied in attachments.
The websites below contain logos that we like the look of. The strong, structural elements are desirable and we need to convey this in our logo. They are also our competitors and we need to stand above them.
www.amgwaterproofing.com
www.skylinerestoration.com
www.bgeller.net
www.plazaconstruction.com
www.alliedbuilding.com
www.skanska.com
www.turnerconstruction.com
www.structuretone.com
www.lendlease.com
Please create a NEW logo, don't use the colour scheme from the flyer etc.
Also, please make the logo a WordMark only, no images, no buildings just the word.
Target Market(s)
Property Owners/Managers for building construction repair.
Industry/Entity Type
Construction
Logo Text
Excel General Construction, Inc
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The design must reflect construction feel to it and not beauty salon.
Vector Logo design. Updated High Resolution brochure consisting of new branding once Logo is selected.
Must be Text ONLY - Word Mark ONLY
Should not have
- No Image (This is a word mark only Logo)