Mobile App Icon for Mobile Wallet

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This customer received 40 icon designs from 18 designers. They chose this icon design from noubigh as the winning design.
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Icon Design Brief
Our app icon needs to be redesigned so it clearly communicates to the user what BillMo does and how it can benefit them. The new app icon will be used on a pre-install campaign where users will see the icon (and our name underneath “BillMo”) displayed on the home screen of their new smartphone so app must convey what we do without the aid of appstore description. Most likely, the new phone owner will not have any awareness of BillMo. As such, the icon should be able to tell this user what BillMo does and how our service will benefit them. Or, at least, provide enough excitement to where the new phone owner will want to click the app icon and be redirected to the app store for more information and to view all that BillMo has to offer.
Keyword - money transfer, digital wallet, person to person money transfer, bill payment, mobile top-up, cashless shopping, rewards, free
Target Market(s)
Mexican Mobile Users
Industry/Entity Type
Financial Service
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the app must show that we are the easiest way to manage your money