• A$120

• 19 designs

• 6 designers

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Logo Design Brief

G’day Gang,
Thanks for taking on our project.
We are BELLigerence, a Kettlebell sport gym in Perth W.A.
We train out of our garage and are looking for a logo design for our gym Belligerence with two mascot logos of two kettlebell characters, one good and one evil.
All in Bright Fluro orange with black details
We would like a gym banner logo design (1mx3m), large shirt logo design for across the back shoulders, one small shirt logo for front chest and a few mascot sticker logos.
Not a lot of detail needed in the mascot logos, simple, kettlebell as a head with no arms, legs or body and cartoon funny appearance.
Sharp teeth and scheming on the evil one and a simple or stupid dimeaner on the good. Like an evil demon and a dumb angel, both appearing happy.
We would like it to be easy to vinyl print onto fitness clothing.
The word Belligerence just needs to be easy to read in a font that has a few cool aspects to it. Straight left to right. Perhaps incorporate the two mascots into the word or near the word.
I like the idea of a couple of letters being kettlebell mascots in the word belligerence. But it needs to be easy to read.
We are a happy bunch of blokes who joke a lot and train really hard. We are state title/record holders in 3 categories of KB sport and compete nationally. We would like a logo that is easy to identify, easy to remember and makes people smile.

Thanks heaps
Trio

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Target Market(s)

Fitness industry

Industry/Entity Type

Garage

Logo Text

BELLingerence

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bright fluro orange
• Comedy

Nice to have

• I think altering the size of the KB handle between the good and the evil mascot will help portray personality.
• A small handle on top of the good KB mascot will make it look like it has a small brain 👍🏽
• But it should still be identifiable as a Kettlebell.

Should not have

• Long thin details as this wears off when printed on clothing

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Files

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