• US$500

• 173 designs

• 46 designers

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Logo Design Brief

Travel Impressions, headquartered in Farmingdale, NY, is one of the premier leisure travel wholesalers in the industry and is a wholly owned subsidiary of American Express Travel Related Services Company, Inc. Founded in 1974, Travel Impressions provides leisure vacation packages to 150 destinations and more than 2,000 resorts and hotels in the Caribbean, Mexico, Central and South America, Europe, the Eastern Mediterranean, Dubai, South Africa, the Islands of Tahiti, Canada, Hawaii and the Continental U.S. In December, the company will add the new destinations of Australia, New Zealand and Fiji.
In 2005, 2006, 2007 and 2008, Travel Impressions was the recipient of Travel Weekly’s Readers Choice award for “Best Tour Operator, Sales & Service” and also for “Best Domestic Tour Operator” for 2006, 2007 and 2008. The company has been recognized in each of the past four years as an “Editor’s Pick” by TravelAge West – first in 2006 as “Best Tour Operator Website, designed specifically for travel agents,” in 2007, 2008 and 2009 as “Best Tour Operator, Mexico,” and also in 2009 for having the “Most Knowledgeable Reservations Staff.” AAA named Travel Impressions its “2008 Tour Partner of the Year” and “Best in Technology,” and the company recently received MailPound’s Agent Choice Award for “Most Agent Friendly Tour Operator” and Performance Media Group’s Agent Choice Award for “Best Overall Tour Operator.”
For more information about Travel Impressions, visit the website: www.travelimpressions.com.

Who is Travel Impressions? Who do we want to be?
Subsidiary of American Express
Primarily a travel agent company
A business to business company
Consumer will soon recognize us - as a provider of products to travel agents
Cutting edge
Stable
Reliable
Recognized, familiar
Respected
Forward-thinking, forward-moving
We are a customer service company selling travel, not just a travel
service with customers
Not about destinations – it’s about YOU (the customer)
T.I. – Travel Impressions is known widely by our “nickname” or initials. It’s a comfortable, natural usage that people inside and outside the company use almost unconsciously
A partner
Secure
Strong
Active, moving
Value vacations
Accessible
Heritage - 35 years of service
Technology
Global
Longevity
We create dream vacations for people
We make their lives better by providing great vacations
We provide leisure opportunities
We provide fun,exciting,experiential vacations
Respected as the best
Award winning
Experienced
Customer centric
Honest

Target Market(s)

Travel Agents

Industry/Entity Type

Travel

Logo Text

Travel Impressions

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Logo styles of interest

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Requirements

Must have

• Logo colors MUST be seen when used on a color background.
  
  Please make sure the logo created keeps to the same size proportions as our current logo.
  Example: 1.5" high x .65" high
  This should be the size in proportion.
  Please make sure it can be re-sized to a web ready graphic no smaller/higher than 65 pix and still be legible.
  
  If a vertical/stacked logo is created a horizontal MUST accompany it.
  
  The logo MUST be: 1 color / 2 color and 4 color.

Nice to have

• Logo colors MUST be seen when used on a color background.
  
  Please make sure the logo created keeps to the same size proportions as our current logo.
  Example: 1.5" high x .65" high
  This should be the size in proportion.
  Please make sure it can be re-sized to a web ready graphic no smaller/higher than 65 pix and still be legible.
  
  If a vertical/stacked logo is created a horizontal MUST accompany it.
  
  The logo MUST be: 1 color / 2 color and 4 color.

Should not have

• NO GLOBES OR PLANES Please.
  We know that these mean travel, we are looking for something different.
  Hint of a globe or plane, ok.