Online Shop Agnes

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Web Design Brief

We need a web design for an online shop, called "Senga Smas Jewels". The shop should have an extraordinary, elegant look, as shown in the Mulberry Advertising Picture in our Briefing.pdf (attached). Please have a look at our Briefing regarding website colours, background ideas, and elements to be included. The online shop is about professional jewellery design pieces, where each piece is handmade of high quality materials, also unique pieces and unique editions possible. It should attract extraordinary people and visualize that its a very individual and unique design jewellery. You can get an idea of whom it should attract by reading our target group. Colours to be used are jewellery-Velvet red, Black / anthracite, exclusive colours, silverish-white, bronze-brown and golden.

Please play around when designing with the image pictures we attach, preferably more vertical pictures, no panoramic pictures like in Italia Shop. Also include the BLACK logo of senga smas. We include the SITEMAP in the briefing and also another folder with product pictures you can use for the draft.

Regarding Functions, the store will have the SAME (technical) functions as this page:http://www.italia-shop.eu/ - using the "most famous" products/categories for the starting page, going into individual product pages by clicking these images and then leading to a detailed page for one product only.

Target Market(s)

Jewellery-lovers, who appreciate extraordinary things, creative economy/fashion-industries, stylists, Style consultants, outfitter, theatres, operas, production sites, Cocktail-, Dinner and Bridefashion, exclusive traditional costume stores, dancesports and tango argento dancers

Industry/Entity Type

Shop


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must include:
  • Colours as per briefing
  • Background ideas/images as per briefing/pictures sent
  • Sitemap as per briefing
  • Social buttons
  • Logo
  • Design for 3 pages: Starting page showing big images, attractive design and the 4 popular categories
  • Subpage with different products of one category (i.e. bracelets)
  • Detail page with one individual product only
Should not have
  • no fresh, playful colours like yellow, orange, green, blue
  • no cheap design, no panorama pictures

Files
Download all files - 4.6 MB