local Dutch start-up business looking for a hip logo design
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This customer received 140 logo designs from 31 designers. They chose this logo design from Bisuality as the winning design.
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Logo Design Brief
Hi there,
I am trying to start up a small touring company where I will give local people the opportunity to join me on fun and divers tours. The tours will differ from all sorts of transportation so can either go by rented bus, by train or by bicycle or foot. There will be a maximum of 8 people who can join me at most and the activities and destinations can differ from nearby city tours to going abroad for hikes and snowboard/ski breaks to wine tasting etc. People from all ages who are interested in the next tour can book it. Important key-words that would describe the image of the business are; on the move / adventure / relax / explore / fun / together / abroad / informal / some nature (wanderlust).
If you can drop a sunset in the logo somewhere that would be great! I'd prefer a round logo which can be easily used as a sticker as well and will look cool on a hoodie. I myself am busy with a logo where a cat is going on an adventure. With a roadmap, camera and backpack with snowboard goggles etc. So something funny and unrealistic is fine for me as well. (if you'd like to add an animal a cat would be great, they always live a life of leisure) The logo can also be in a cartoon style, keep it simple or make it more complex, surprise me. (as long as it is not too childish though) It would be important that people can see from the logo what the company is about as Dutch people don't know the word Leisure well.
Here are some Vintage logo's of which I really like the style;
https://blog.spoongraphics.co.uk/articles/40-vintage-logo-designs-inspired-great-outdoors
Thanks!
Target Market(s)
local Dutch people who don't often take the initiative to discover new places
Industry/Entity Type
Business
Logo Text
Leisure On Tour
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Other font styles liked:
- Something as "minimalust" or "canter" at https://www.canva.com/learn/modern-fonts/
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I'd prefer a round logo which can be easily used as a sticker as well and will look cool on a hoodie. It would be important that people can see from the logo what the company is about as Dutch people don't know the word Leisure well.
Nice to have
- If you can drop a sunset in the logo somewhere that would be great! I myself am busy with a logo where a cat is going on an adventure. With a roadmap, camera and backpack with snowboard goggles etc. So something funny and unrealistic is fine for me as well. (if you'd like to add an animal a cat would be great, they always live a life of leisure) The logo can also be in a cartoon style, keep it simple or make it more complex, surprise me. (as long as it is not too childish though)
Should not have
- not too formal. not boring or just words. I would like a creative and original logo which stands out from all the typical standard ones. (27.01.18; small note; no airplanes, no(t too many) mountains as the Netherlands has none) (28.01.18; please don't forget that activitities will take place in cities as well, it won't be all nature related.) Thanks for all the designs so far.