• US$120

• 34 designs

• 10 designers

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Logo Design Brief

I am looking for a logo design for a new Food Cart company which will sell healthy tropical fruit bowls. The company is based in Charlotte, NC. The logo will need to be eye catching since we'll be vending in high foot traffic locations.

Also, the logo should incorporate the various tropical fruits in the bowls (mango, papaya, pineapple, watermelon, cantaloupe, limes). The logo, if possible, should convey a theme of "health".

I am a fan of logos that are minimalist, hand drawn, use negative space and line art. One idea I have is making a more modern version of Miranda from Chiquita Banana's 1980s marketing campaign (see photo attached). However, I'd like to see other ideas.

I'd like to use tropical colors (yellow, blue, teal, green, orange, pink).

I've added a few photos of what I intent the product (fruit bowls) and the vending vehicle to look like.

Thanks for making this dream come true!

Target Market(s)

Business professional, public transit commuters, people attending public events such as an outdoor food festival or concert

Industry/Entity Type

Fast Food Chain

Logo Text

Panama Jane's Fruit Hut

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Logo styles of interest

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Font styles to use

Other font styles liked:

• something similar to Caveat but more feminine and playful

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1- Tropical colors-- you can use your judgement but it should be eye catching and invite ideas of a tropical beach (use color selection below as a guide, not a requirement)
• 2- The fruits listed in the description
• 3- Healthy theme
• 4- Text should look handwritten, perhaps Caveat font or something similar that's feminine, playful and easy to read

Nice to have

• 1-a fruit hat
• 2- a woman's silhouette
• I'm open to new ideas

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Files

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