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Annapurna Finance
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This customer received 293 logo designs from 105 designers. They chose this logo design from belavendran007 2 as the winning design.
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US$420
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293 designs
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105 designers
Logo Design Brief
Annapurna Finance is an NBFC-MFI from India, which is involved in micro loans, MSME lending and Affordable housing finance. The company’s operations are focussed in rural and sub-urban parts of the country, with presence in unserved and underserved areas. The Company’s focus is on Financial Inclusion for all.
What we are looking for:
- Creation of a logo that has the name of the firm (Annapurna Finance), Tagline (Growing Together) together with a symbol
- The creation would be such that the name of the firm and symbol can also be used separately (example: in power point presentations or other word documents used for marketing, we may use firm’s name in the footer while using the symbol in the top right corner)
- A design idea that reflects the nature of the company.
We are looking for a logo that represents the following:
- Financial inclusion for all, as our business model is to provide finance to the unbanked, and excluded sections of the society, which are not served by the formal banking channel. (The Company’s website is www.ampl.net.in . The designers can check this out to know more about the Company)
- We provide finance to different segments for various purposes, including Micro-credit to rural women, financing to MSMEs, and also loans for sanitation, water and affordable housing.
- If the logo were to communicate a single message, it would be ‘Growing together. Fulfilling dreams’
In terms of look and feel, here are some thoughts:
- Our company’s customers are rural women across India, and micro/small scale industries. Our investors are either large development institutions or banks. The logo should look professional, like logos of well-regarded financial institutions
- The logo can be in multi-color, or mono.
- In terms of text, we prefer all text to be in capitals / small caps
Updates
Finalizing the design is in process. We will declare the winner soon. Thank you everyone for participating.
Added Thursday, February 22, 2018
I had opted for top designers package, but haven't received any designs from the same. Hence want to extend the deadline.
Target Market(s)
Development Finance, Rural Finance
Industry/Entity Type
Finance
Logo Text
Annapurna Finance
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.