Packaging Design for Laptop Sleeve

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This customer received 17 packaging designs from 7 designers. They chose this packaging design from sandymanme as the winning design.
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Packaging Design Brief
Packaging design for a sleeve to fit over a box containing laptop case made out of heavy-Duty truck tarp.
The company name is hammer-head and the logo is attached.
The packaging should be made of a collage of high quality photo’s. These should be of two types: (Can use attached or even better find your own)
- The best is, trucks with trailers with tarpaulin over them preferably in Australia, or in extreme conditions.
- Second best is picture of extreme road conditions. Eg; Storms, Desert, Fire and Flood.
Attached is a rough design to show the sort of thing I mean.
On the front of the packaging it should also say
Designed in Australia, Built for Punishment, Lifetime Guarantee, small Australian Flag.
We are trying to appeal to Females and well as Males, so having taken into account all of the above, we also need to try and make the design more unisex, rather than male (trucks, fire, etc) That’s why we considered a few pictures in collage that show flowers in the desert, or bright colours.
The Dimensions of the sleeve should be Width 347mm x Length 242mm x Height 20mm.
Target Market(s)
both male and female
Industry/Entity Type
It Company
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The packaging should be made of a collage of high quality photo’s. These should be of two types:
- - The best is, trucks with trailers with tarpaulin over them preferably in Australia, or in extreme conditions.
- - Second best is picture of extreme road conditions. Eg; Storms, Desert, Fire and Flood.