• A$150

• 199 designs

• 72 designers

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Logo Design Brief

As a bit of an overview, the program was called Verge Young Entrepreneurs last year, but we're re-branding this year. MAYD is a schools program that challenges Year 9 students to put themselves in the role of social entrepreneurs to respond to the driving question “How can we, as entrepreneurs, come up with an innovative business solution to solve problems in our world?”

Students are supported to create ideas with impact through a combination of classes, workshops and presentations where teachers, start-up organisations and guest speakers (including alumni and student entrepreneurs) assist students to build enterprise skills that will help them develop a business model for their venture. Students also develop a digital portfolio which they use to pitch their social enterprise to their class. The enterprises voted most innovative and scalable are then pitched to a panel of industry judges at a school showcase evening in a mock Shark Tank. From here, the winners from each school fly to Melbourne to in a National final.

Last year we had almost 400 students involved across the three schools, and this year, we're looking to engage 9-12 schools and over a thousand Year 9 students nationwide- which is a really exciting endeavor.

Please find the initial pitch slidedeck that was created about the new branding. I like the colours, and want to incorporate the use of the delta triangle. Other than that, I'm open to suggestions of how we can pivot the branding to be super engaging for young people- and still have credibility within a corporate space.

Target Market(s)

Youth audience with corporate credibility

Industry/Entity Type

Education

Logo Text

MAYD

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The delta triangle within the brief supplied.
• Looking for the font to be something innovative, catchy/ engaging and unique.
• Must appeal to a youth audience- something that could be put on shirts etc.
• MAYD should stand alone

Nice to have

• Like the blue/green in the brief supplied.

Should not have

• A 'corporate' look.

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Files

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