• US$200

• 45 designs

• 13 designers

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Packaging Design Brief

Aloha!

We are a natural products company from Kaua’i, Hawaii called “The Block”

The first thing we need packaging for is for our all natural bug spray called “Natural Bug Block”

We will need much more packaging for many other products in the future so we need a packaging design theme that will serve many products. Our other products are a Reef Safe Sunblock Face Stick called Face Block
Reef Safe Sunblock Body Lotion called Body Block and other future natural products.

Very Important:
We love all Sun Bum packaging for its simplicity and cleanness. We honestly want our packaging to be just like Sun Bum in its own way. Instead of having the monkey, we want our Block logo to go in the middle like the monkey is on all Sun Bum packaging. We want everything else pretty much the same but just for Bug Spray. Though, we do not want to copy of course, but we would like it be similar.


Front Label- Needs to be on there: (Following guide of Sun Bum Front label)
1. Black Background
2. Block logo
3. Make it look professional
4. Make it Clean
5. Make it pop on the shelf
6. Needs to say the following:

** Please not we changed the brief. We changed it so Natural Bug Block all goes together on the front as one logo for
Natural
Bug
Block

a. Natural Bug Block (where Sun Bum is)
b. Block Logo (where monkey is)
c. Deet-Free. (where Blonde Formula is)
d. Bug Spray (in between 2 lines) (where Hair Lightener is)
e. Natural Bug Spray enriched (where it says Premium Hair enriched…)
with quality essential oils that
repels mosquitos, gnats, no seeums,
ticks and all other bitey things.
f. Made with Aloha (where it says Blonde to Medium Brown Hair Types)
g. 4 FL OZ/ 118 mL (under Blonde to Medium Brown Hair Types)



Back Label-Things need on there: (Following guide of Sun Bum Back Label)

1. We have given an example Sun Bum Back Label. We would like it to look very similar to it.
2. Make room for a small UPC code on back.
3. Needs to say:


The Block products are naturally made for those to enjoy the outdoors.

Reef Safe Gluten Free Hypoallergenic Non-GMO
Deet Free Paraben Free Gluten Free Organic Ingredients

Product Description

Bug Block is naturally enriched with quality essential oils to repel mosquitos, gnats, no seeums, ticks, and all other bites things. It is safe for babies, kids, and adults.


How to Use

Shake well and spray well on all parts of the body. Reapply every hour while outside.


Warning

Do not spray near or in eyes. If mistakenly sprayed in eyes, rinse with running water for 30 minutes.


Ingredients

Active Ingredients: Cedar wood oil (.35%) Citronella Oil (.30%) Eucalyptus Oil (.20%) Lemongrass Oil (.20%) Lavender Oil (.20%)
Inert Ingredients: Distilled Water, Coconut Oil, Witch Hazel

Exclusively Manufactured and Distributed by The Block LLC, 4171 Kalekolio St. Kilauea, Hawaii, 96754 USA © All Rights Reserved
Get more information at NaturalBugBlock.com

Other Notes.
1. The label we’ve been using is 4”x5”
2. The Font we've been using for the Bug Block logo part is Neutraface but we are glad to try other things that would make it look clean and stand out. Love the Sun Bum logo and font but definitely want something unique for us.

Attached:
Our Block Logo
Sun Bum Front Label
Sun Bum Back Label
Our Current Bug Block label (we did ourselves)
A picture of our current Bug Block bottle
A picture of future Bug Block bottle (trying to go aluminum as soon as possible).
UPC Label


Thank you for all your hard work on this project. Please let us know if you have any questions, and we look forward to seeing your amazing packaging design.

Thanks and Aloha!
The Block Team

Target Market(s)

Retail Stores, Adventure Tours, Families

Industry/Entity Type

It Company

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Font styles to use

Other font styles liked:

• Professional looking font

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Wrote everything above.
• Must Be VERY professional.
• Clean look.
• POP on a shelf.
• Creative
• White lettering to make it look clean with black background.

Nice to have

• Wrote everything above.
• Must be VERY professional.
• Clean look
• POP on a shelf
• Creative
• White lettering to make it look clean with black background.

Should not have

• Clutter
• not look professional
• distractions

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Files

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