• A$120

• 116 designs

• 29 designers

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Logo Design Brief

Design a Logo for a new festival, the festival is called FESTIVAL DE RITMO (which means festival of rhythm). This dance festival will incorporate dance styles from Cuba and the Dominican Republic (Salsa, Bachata & other styles) plus Kizomba which comes originally from Angola. We would like a simple modern logo that is eye catching. The font style is to be modern. There should also be some element of rhythm or movement in the design.

Target Market(s)

Latin dancers, active, energetic people, age group 20 - 50

Industry/Entity Type

Festival

Logo Text

FESTIVAL DE RITMO Afro - Latin - Caribbean 31AUG - 2SEPT 2018

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bright, vibrant, electric colours.
• Modern, elegant font
• Simple and clean design
• Background that represents rhythm created by music and dance!
• A design that calls attention, that looks exciting!

Nice to have

• 1st idea: use white & black text or white & dark grey text on a colour or textured background which symbolises rhythm in music and dance
• 2nd idea: make the main text (FESTIVAL DE RITMO) all capitals & a modern font, then with the catch phrase (Afro - Latin - Caribbean), have that as a different font to add movement & texture

Should not have

• No images of dancers in the logo font.
• No pink colours in the logo, but open to other bright colours!
• No palm trees of beach images as backgrounds.

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Files

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