• A$160

• 54 designs

• 11 designers

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Signage Design Brief

FarmFresh sell fresh fruit and vegetables online and from road side Kiosks.

We need to adapt the current logo for use as signs that will be displayed on roadside kiosks, please see the attached images to view and understand what the Kiosks look like.
The sign needs to:

1. Capture the attention of drivers and
2. Invite them to stop and purchase fresh fruit and veg
3. Communicate the URL www.FarmFreshDelivered.co.nz
4. Communicate the FarmFresh brand
5. Use current logos and imagery

Solution

The designs must closely reflect the current FarmFresh logo (see files attached) and need to include the website. www.FarmFreshDelivered.co.nz The colour palleted also needs to closely resemble the website.

The designs will be used for laser printed signage on vinyl for two applications


1. Kiosk front width: 2.400m x height: 1.000m (94 inches x 40 inches)
2. Kiosk sides: width 0.400m x height: 1.000m (15 inches x 40 inches)

The region where the kiosk's will display is large open space, green hills and fresh fruit and veg growers (orchards and farms everywhere). The region is well known for horticulture, agriculture, viticulture and farming.

The Kiosk images are attached (P1340537, P1350158, P1350159)
FarmFresh logo (round tree)
FarmFresh logo

Target Market(s)

Passers buy - mainly in cars as the signage will be displayed on road side fruit and veg stalls. So the signage will be viewed by the general public, and capture those that are interested in purchasing fresh fruit and veg (direct from the farm or orchard)

Industry/Entity Type

Agriculture

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must match current logo and reflect the design aspects of the website www.farmfreshdelivered.co.nz
  Needs to clearly communicate whats for sale, value and fresh produce

Nice to have

• It would be nice to make the tree component of the logo a feature.

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Files

Download all files - 1.1 MB