• US$300

• 146 designs

• 60 designers

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Logo Design Brief

We need a logo design for an Asian Burger fast food chain that will be based in South East Asia first before expanding to the rest of Asia and potentially to Western countries.

The burgers will be very unique where there is a heavy Asian spin to it, for example there will be burgers like Chicken Rice burger, where the buns will be Chicken Rice while the meat will be chicken (https://en.wikipedia.org/wiki/Hainanese_chicken_rice). As such, the name of the fast food chain will be called "Hawker", to pay homage to our Asian roots.

We would like to see designs that subtly hint to our Asian roots and include the "Hawker" name in it. We would also like it to be a cleaner and classy logo design more along the lines of Shake Shack's and Chipotle's (and not like a pizza hut or taco bell). Let us stick to less than 3 colors, we have no preference over the colors for now.

Target Market(s)

Asian food and beverage cosutomers

Industry/Entity Type

Fast Food Chain

Logo Text

Hawker

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An allusion to burgers and hint of Asian influence

Nice to have

• Some reference to rice

Should not have

• Tacky mascots or characters