• US$150

• 67 designs

• 18 designers

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Packaging Design Brief

We need your help! Our brand is looking to redesign an existing package for a whipped cream dispenser. It’s a cardboard rectangular box. and you can find the design in the references below.

Our brand is Animato (www.getanimato.com). We specialize in kitchen products to help our customers breathe new life into their kitchen creations. Animato is Italian for "to animate" or "to breathe life into".

Our product is used by professional James Beard Award-winning chefs in their bakeries and restaurants, culinary school students, home cooks, and keto, low carb, and vegan dieters who love whipped cream but don't want the sugar and dairy of store bought versions.

Our product here is a whipped cream dispenser or whipping siphon. It can be used to make as whipped cream for coffee, decorating muffins, making keto whipped cream, coconut whipped cream, make quick-infused liquors like limoncello to save time, and even making quick desserts like 1-minute spongecake and chocolate mousse.

See influencer video here how it works: https://www.youtube.com/watch?v=VrtYV2r94zU&t=662s

Animato website - www.getanimato.com
Animato Amazon listing - product available in silver and black https://www.amazon.com/Animato-Whipped-Cream-Dispenser-Whipper/dp/B01LXOTPEP/ref=sr_1_1?ie=UTF8&qid=1525484957&sr=8-1&keywords=animato

Competitors
-iSi - This is the leading brand name based in Austria.
Their product is used in many high end restaurants and coffee shops such as Starbucks around the world. Our product works just as well as theirs and is a much better value than theirs $39 versus $80+ - https://www.isi.com/us/culinary/ See photos in shared folder below

Instructions:
1) Our current packaging doesn't look like a premium product. We'd like to have the packaging improved to look more high end. In terms of the color we would like to see designs that are clean and minimalist - Apple-like.

We would like to see designs that use a white background.

We don't like the blue color of the current package. it doesn't look high end

2) We'd also like to add multi-language description of the product on the box - See iSi box for reference

EN - Professional Whipped Cream Dispenser
DE - Professioneller Sahnespender
ES - Dispensador Profesional de Nata Montada
FR - Siphon Professionnel
IT - Sifone Panna Montata Professionale

3) We will be adding an FDA logo on the packaging as well - see iSi's box design where they put an "NSF" logo for the position and approximate size

4) Requirements
- FNKSKU barcode - bottom of the box - https://drive.google.com/open?id=1sNVvHqKBb5az9i8YFeepUJFs0RSzuOeT
- Made in China - Use small font on bottom of box
- Brand Name - Animato
- Website: www.getanimato.com

5) Perfect 5-minute Whipped Cream (Recipe for Animato Package Design) - https://www.evernote.com/l/ACdsqF2-ngFHS782PWT_m9hRA5DGncKj9aw

Reference files:
-Animato Logo - https://www.dropbox.com/s/1hb02avb73a83im/Animato_Final_ai.ai?dl=0

-Package design template - https://drive.google.com/open?id=0B5zVzi5gf2BpOVhib1ExMjhZbVo4Z1IwREQ0OC03eVBMZk13
-Current package design https://www.dropbox.com/s/8l8n0in1aykjt6k/Animato%20Package.jpg?dl=0

-Additional Product images - side by side comparison with iSi package - https://www.dropbox.com/sh/frtdk4pi12u2e7z/AAB7lIHDxHV-nwKaNVYg0nfYa?dl=0

Target Market(s)

E-commerce - US, Germany, UK, Italy, France

Industry/Entity Type

Kitchen

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be according to design template according to Project description

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Files