• €110

• 124 designs

• 52 designers

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Logo Design Brief

I need a friendly company mascot for use in Social Media... not the company logo, but a character that will personify our brand to our young female audience.

The mascot will be a stork (naturally). He should be friendly and appealing to a women and a family audience. He should have a personality -- this is not a dry corporate logo, but a character that personifies the brand...
• friendly
• trustworthy
• dependable
• fun
• strong

This character will be featured primarily on Social Media (Facebook, Twitter, etc.).

Target Market(s)

Women aged 25 to 35 with children. Living in the United States. Middle income.

Logo Text

The Exceptional Stork

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Friendly caricature of a stork... who is exceptional in some way. Could be he is exceptionally well-dressed. Or could be that he's exceptionally good at delivering babies.
• Given that the stork delivers babies, he should appear trustworthy and playful. No mean, violent or brutish depictions.

Nice to have

• Remember the Vlasic pickle stork? Imagine if he had a cousin that was less like Groucho Marx and more like Bing Crosby (a bit more dapper and refined).
• If has a bundle, I think he should not be holding it in his beak -- that seems quite cliche.

Should not have

• No mean, violent or brutish depictions. I prefer the stork is NOT flying, but standing.
• Keep the illustration relatively simple. Nothing overly complicated or complex.

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Files

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