Simplistic yet Sophisticated Business Consultant Logo

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This customer received 125 logo designs from 44 designers. They chose this logo design from Mojoto41 as the winning design.
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Logo Design Brief
Design a logo for my new company - Aplos Vista, Inc. The name means Simple View - Aplos is simple in Greek and Vista is view in Italian. This company will be doing primarily consulting but some physical product as well (mostly simple yet sophisticated jewelry). I would like the logo to express our strategic ability as a consultant to find simplicity and clarity in a complex world and come up with the most efficient solution that can be executed with ease and withstand the test of time. I would like the logo to be somewhat organic yet complex and beautiful - similar to nature and the golden ratio (ie the patterns in a sunflower, pine cone, etc.). The logo should be timeless. The company values creativity, vision, and resilience. We work hard to do the right thing the first time.
Target Market(s)
Industry Agnostic
Logo Text
Aplos Vista (Optional to include)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Prefer a logo that can fit in a square space but doesn't have to be square