• US$150

• 130 designs

• 56 designers

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Logo Design Brief

I need a logo designed for a new company named Sprightpath. Sprightpath is a consultancy focused on helping companies get the most out of their data and their Tableau implementations. Tableau is the leading data visualization tool in the market. We provide Tableau training, dashboarding, data analysis, and supply chain optimization services. I want the logo to be minimalist yet modern in style. I like the idea of just spelling out the name in a cool looking font that is very easy to read and very clean. For example, I like the font Avenir, but feel free to offer alternatives that are clean, easy to read, and modern. I like the idea of using all lowercase letters, but i'm open to capital letters if the font conveys what i'm looking for. I like the idea of highlighting the s and the p with a color to make them stand out from the rest of the letters. Color: see the snapshot i included of the green and blue pills from Tableau. Please try to incorporate these in as the two main colors. You could go brighter, but i like the idea of using colors that will be familiar to my customers.Sprightpath is one word, but you could put it on two lines, in fact i'd like to see it both ways.Here's an idea - i saw some icon art of a maze with a path drawn through it, the path was in the form of an arrow, an arrow like you'd see in an analytics dashboard. The maze was subdued in grey and the arrow was popped with a color to highlight that this was the way. I like this analogy - of sprightpath showing our customers the way - and doing it in a high energy no non-sense fashion. Just an idea. Be careful about clutter though, I want the logo clean and easy to read/understand. Anything that won't be legible when the logo is used at a small size (like on social media) is not what i'm looking for. If art can not be incorporated without it looking silly or cluttered I'd just go with the text sprightpath. The logo should convey: The word sprightly means lively and full of energy, it has a positive connotation. I want the logo to convey that, but in a confident, non-silly manner.The logo will be used on social media channels like twitter, LinkedIn, etc. so I'll need sizing and file formats that work well with them. Will also use the logo in proposals in MS Word and Powerpoint, Google, etc. I will attach my crude mockups.

Logo Text

sprightpath

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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