''Xcited Nutrition'' Sports Brand needs a logo
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This customer received 207 logo designs from 76 designers. They chose this logo design from Bittersweet as the winning design.
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Logo Design Brief
Hi all, please see the considerations for our vision.
We need a Golden Ratio logo design for new nutrition/supplement brand. I would like to give you a little bit of background about myself and hopefully that will help you in creating the design.
I am myself into fitness. I am 33 years old at the moment and been hitting gyms consistently from 14 years old. I do use supplements of all types that helps with performance and body compositions.
Ideally I would like the brand be able to resonate with male and female audience. The brand needs to give premium look and feel. Those people who will be associating themselves with the brand should be proud of themselves being a part of the team.
In terms of colours we are open to your suggestions but do think that red should be included.
P.S Please check out my Instagram to learn more about ideal customer for the brand. @riciukzzz
When creating the name ''xcited'' we wanted the name to capture two things. First a feeling that we get when we go to gyms and the feeling is excited. And secondly the name for the product or the industry and that's nutrition. We then shortened the feeling excited to Xcited for a more catchy name.
Target Market(s)
Male and Female that is into gyms and sports
Industry/Entity Type
Nutrition
Logo Text
xcited nutrition writing and a separate logo.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Minimalist clean yet strong, catchy approach and design colours.
- Writing of xcited nutrition and a separate logo for branding purposes.
Nice to have
- Be Approachable and should reflect golden ratio proportions for any kind of logo either it be writing, picture or anything else.
Should not have
- green colour and all colours associated with organic. This isn't organic brand. Its Fitness/bodybuilding Nutrition brand.