• £120

• 57 designs

• 9 designers

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Logo Design Brief

Background of the Brand

Pukka Up is an electronic dance music brand based in London and Ibiza that has now been around for eleven years. We run 400 events worldwide every year all across the globe, from San Francisco to Shanghai. We are the biggest touring dance music brand in the world, as well as the world’s biggest boat party.

We host everything from club nights, to boat and beach parties. Our clientele hit mostly the 18-24 age bracket, and are predominantly British/ European.

Have a look at our website: www.pukkaup.com

-Logo

We want you to use the current logo,( see attachment ) one for each season of the year. We want them in different effects or textures, for example, frosty for winter, or metallic/ wooden, please don't change the design of the logo just the feel .

It would also be good if you can come up with your own, additional ideas for different themes, for example, a zebra logo for an animal themed event. See below for current logo (attached).


-Slogan Font

The font can be custom made, or alternatively one that you already have. We want it to be fun but cool, young and inventive- and quite impactful. It needs to be in touch with the current electronic music scene in a way too. The font will be for this text: 'Think boat party, think Pukka Up'. This font will also be used as a type face for flyers too.

Target Market(s)

18-30 Market

Industry/Entity Type

Electronic

Logo Text

'Think boat party, think Pukka Up'

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo: we are only looking to change the outline which is displayed as a stencil below. Remember we looking for seasons of the year , summer, Autum, Spring, Winter. also animal concept , fashion leather , rustic , mental , wooden.
  
  New Font: Bold , impactful, Unique for a young fresh market of Dance music fans

Should not have

• Please don't change the logo.

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Files

Download all files - 0.4 MB