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Rodwell and Astor Log Design/Rework
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This customer received 158 logo designs from 68 designers. They chose this logo design from Concrete as the winning design.
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A$240
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158 designs
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68 designers
Logo Design Brief
Rework or re-imagining of the current logo. I'd like to get the full name "Rodwell and Astor" to be the main logo. The abbreviated "RA" or "R&A" is just a supplemental to the main logo. I also wanted the use of halftone and grey overlay/underlay to be in the main logo. The end feel needs to be Modern/Creative with Aspirational Mid Century slant. I have changed the included images. i feel they just confused the issue.
Target Market(s)
Trendy Singles and couples age 30 - 45
Industry/Entity Type
Retail
Logo Text
Rodwell & Astor
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name Rodwell and Astor and the colour palette of Black, White and Grey.
- Translate to a hand stamp.
- Translate to a lettermark abbreviation i.e. RA, R+A or R&A.
Nice to have
- Halftone.
- Outline or Cutout version.
Should not have
- Bright colours or corporate logos.
